Outdoor University’s founder came to Summerfield Studio with a vision: to create a platform where he could share his expertise and love for hunting with like-minded individuals. As a one-man operation, he needed a brand and website that felt personal yet professional, capturing the spirit of the outdoors while being easy to maintain and grow over time.

We built a brand that reflects the rugged beauty and resourcefulness of DIY hunting, with earthy tones, bold typography, and rustic design elements. The website was designed to balance storytelling and practicality, featuring an easy-to-use blog for sharing hunts, product recommendations, and tips. With this platform, Outdoor University’s founder can now share his passion with the hunting community in a way that feels authentic and impactful.